MKT 421 Week 5 Final Marketing Plan and Presentation

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*************************************MKT 421 Week 5 Final Marketing Plan and
Presentation

Instructions

Combine your Strategy and Positioning and
Product, Pricing, and Channels papers along with your promotional strategy into
a single Marketing Plan.

 Write a
5,950- to 7,000-word paper that integrates your previous Learning Team
assignments into a final Marketing Plan. In addition to your previous papers,
include the following:

§  Your
promotional strategy for your product or service, including how you may use the
following:

§  Advertising

§  Public
relations

§  Digital
marketing

§  Sales
promotion

§  Direct
marketing

§  Event
marketing

§  Outdoor

§  The
effect professional selling may have on your offering

§  An
initial budget for your plan

§  The
methods you use will measure the success of your plan

§  Any
ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a
15-20-slide Microsoft®PowerPoint® presentation illustrating your Marketing Plan.

Format your paper and presentation consistent with APA
guidelines.
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