OP 386: Barilla Case [Barilla SpA (A), HBS Case 694-046]

Answer the following questions related to the Barilla Case [Barilla SpA (A), HBS Case 694-046]:

1. Describe Barilla's manufacturing and distribution operations.
2. What is the problem faced by Barilla? What do you think are the factors causing this problem?
3. Describe the solution proposed by Brando Vitali. Why do you think this would help alleviate the problem?
4. What conflicts or barriers internal to Barilla does the JITD program create? What causes these conflicts? How should Giorgio Maggiali deal with these internal conflicts?
5. How do you think a typical Barilla customer would respond to JITD? Why? How would you convince the customer that the JITD program was worth trying? If you are not able to sway the customer, what alternatives would you suggest to combat some of the difficulties that Barilla's operating system faces?
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