MKT 421 Week 5 Promotional Strategy Presentation

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MKT 421 Week 5 Promotional Strategy Presentation
Prepare a 15- to 20 minute Microsoft® PowerPoint® pitching of your marketing plan .

Include the following in the presentation:

Environmental scan analysis
Description of target market
Product/service attributes and positioning
Competition
Place Strategy
Price Strategy
Explain your promotional strategy for your product or service.
Promotional strategy which Includes at least three of the following elements:
Advertising
Personal sales
Public relations
Digital marketing, including social media
Sales promotion
Direct marketing
Event marketing
Develop an initial budget for your plan.
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
Provide justification for your choices. 
Explain the evaluation and control methods you will use to measure the success of your plan.
Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
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