MGT 300 Week 2 DQ 1
According to Scarborough (2009),”A well-constructed business plan may be the best possible insurance against failure,” (p. 174). There are two different types of business plans a working business plan and a presentation business plan. The working plan guides an organization in operations, while the presentation plan is used to attract capital (Scarborough, 2009, p. 184). Persuading investors is difficult in today’s economy. Lenders are more cautious about providing money and a sound presentation business plan tells the investor important information about the business including: the company’s background, products or services, market analysis, opportunities, the competitive edge, and marketing strategies (Scarborough, 2009, p. 201).
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