MKT 421 Week 2 Marketing Mix Presentation

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MKT 421 Week 2 Marketing Mix


Select a company currently experiencing marketing changes.

Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that
company’s marketing mix:

§  Each of
the four P’s should be addressed on its own slide.

§  The final
slide should analyze the changes this company is experiencing and the driving
forces behind the changes.

§  Use the Wall
Street Journal
 articles in the University Library to
facilitate your research of the company.  To do so, access the University
Library, go to Find Publication, type in Wall Street Journal and then company
you are researching.
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