MKT 421 Week 5 Final Marketing Plan and Presentation
Instructions Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.
Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: • Your promotional strategy for your product or service, including how you may use the following: o Advertising o Public relations o Digital marketing o Sales promotion o Direct marketing o Event marketing o Outdoor • The effect professional selling may have on your offering • An initial budget for your plan • The methods you use will measure the success of your plan • Any ethical issues your marketing plan might have Prepare a 15- to 20-minute oral presentation accompanied by a 15-20-slide Microsoft®PowerPoint® presentation illustrating your Marketing Plan. Format your paper and presentation consistent with APA guidelines.