MKT 421 Week 4 Strategy and Positioning Analysis Part 2

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 MKT 421 Week 4 Strategy and Positioning Analysis Part 2

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 2,100-word analysis that includes:




Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle


Explain how the packaging and labeling you will use for your product will add value.


Analyze the appropriate pricing strategy for your product and the price you will set at launch.


Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.






At least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.


Appendix page with with the following:


›Team Member Name

›Task Assigned

›Task Completed

Issues or Concerns (use None if there is no issues)

Format your assignment consistent with APA guidelines

Click the Assignment Files tab to submit your assignment.
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