Marketing Plan for a Protein Product for Starbucks

Topic Marketing Plan for a Protein Product for Starbucks
Paper details

Marketing plan for a new protein product for starbucks

Answers these questions : SITUATION ASSESSMENT AND ANALYSIS

Current market conditions
What are the current market conditions? This is an overview of the industry and key insights into competitors, suppliers, the environment, customers and the company's place within the industry.

Competition
List the competition in the area you will be marketing your product

Target Customers
How you picked them and why


SWOT ANALYSIS
Discuss in detail the strengths, weaknesses, opportunities and threats in your industry and for the new product.


Strengths



Weaknesses



Opportunities



Threats
MARKET SUMMARY



Value/Price – for your service / product sold


Compare the prices you charge compare to the value you provide.
MARKETING STRATEGY

Discuss the general strategies you will use to reach objectives and fulfill the mission statement


Positioning
Relative to competitors and in the eyes of ideal customers

Marketing Mix (4 P's) List the details, this section should be comprehensive. Use the new 4P’s too.

Product
Discuss the product(s) themselves and any related changes, improvements, and issues

Place
Discuss the distribution channels (the various ways each product reaches customers and consumers).

Price
Discuss the pricing strategies for each product.

Promotion
Discuss promotional activities including public relations, Internet marketing and advertising, offline advertising, viral programs and other marketing programs you will be executing.

FINANCIALS & BUDGETS
Look at Starbucks current financials… Research pricing of existing products. Develop a forecast and discuss impact on financials for introducing new product.



SHORT & LONG-TERM PROJECTIONS

First Year Objectives


Second Year Objectives


Issues
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