MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment

MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment

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 MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment
 

Consider the following as you read:

 

 

 

Why is environmental scanning an important element of the marketing plan and what are its five forces?
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