MKT 431 week 5 Ethics and Product Consumption Paper


Select a company with a reputation for ethical business practices.
Write a 750- to 1,050-word paper in which you complete the following:

 Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.

 Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.
Format your paper consistent with APA guidelines.
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