MKT 431 week 5 Ethics and Product Consumption Paper
Select a company with a reputation for ethical business practices. Write a 750- to 1,050-word paper in which you complete the following:
Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments. Format your paper consistent with APA guidelines.