MKT 431 Week 4 DQ Answers


1. You are opening a new online store selling high-end pet food. At the same time, a person you know opens a similar store but with a storefront.
a. How might your distribution channel differ from the person with a brick-and-mortar store?
b. Why are these distribution channels different?

2. Think about your current employer or a business that is familiar to you.
a. How has technology changed or shaped that business in the last five years?
b. What challenges have been presented by these changes?
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