MKT 421 Week 3 A Mother of Invention: Columbia Sportswear CEO Gert Boyle

MKT 421 Week 3 A Mother of Invention: Columbia Sportswear CEO Gert Boyle

Entire Course Link

https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM

 

 MKT 421 Week 3 A Mother of Invention: Columbia Sportswear CEO Gert Boyle
 

Watch the “A Mother of Invention: Columbia Sportswear CEO Gert Boyle” video.

Consider the following as you watch:

 

 

 

What marketing actions did CEO Gert Boyle take to create a strong brand and bring value to the target market?
 

 

Discuss your perceptions in class/online forum.
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