MKT 411 Entire Course

MKT 411 Entire Course Link

https://uopcourses.com/category/mkt-411/
MKT/411

GREEN MARKETING

 

The Latest Version A+ Study Guide

 

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MKT 411 Entire Course Link

https://uopcourses.com/category/mkt-411/

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MKT 411 Week 1 Introduction to Green Marketing
Prepare a 750-word paper explaining key green marketing principles.

Name and describe each principle.

Explain why, when, and by whom each principle is used.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 411 Week 2 Sustainability Brochure
Read the following scenario:

Your Learning Team is a marketing firm specializing in creating green and sustainable marketing plans for businesses that want to improve their effect on the environment. Your firm wants to convey its marketing philosophy to potential clients. Your team is creating a brochure, educating customers on sustainability and marketing. The brochure must do the following:

Explain the effect of sustainability on marketing.
Explain the role of ethics in green marketing and sustainable product design.
Create the brochure, using the Green Marketing Brochure.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 411 Week 3 Sustainable Product Proposal
Read the following scenario:

You are an account manager at a marketing firm specializing in creating green and sustainable marketing plans for businesses that want to improve their effect on the environment. Several businesses have asked your firm to help develop marketing around sustainable products.

Choose one of the following industries and select a company:

Toy: Mattel, Inc.®, The LEGO Group®, Nintendo® Co., Ltd., or Hasbro, Inc®.
Health and beauty: Proctor & Gamble®, Johnson & Johnson®, Avon Products, Inc.®, or Revlon Consumer Products Corporation®.
Propose the project to the client and your firm’s upper management in a 1,050- to 1,400-word proposal, identifying three sustainable product opportunities in the product line.

Explain how the firm may internally market green and sustainable philosophies.
Explain the relationship between sustainable products and consumer demand, and how your proposed products meet demand.
Explain advantages and disadvantages of converting to green philosophies.
Analyze costs associated with the transitions.
Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 411 Week 4 Sustainable Product Design Report
Read the following scenario:

Your Learning Team members are account managers working for a green marketing firm. You must select one product from the previously created proposal and develop it.

Work together to develop the idea further and report your ideas to the firm.

Prepare a 1,050- to 1,750-word report, proposing the sustainable product.

Include a cover page memo to your department head, explaining why your team chose this product.
Describe elements of your sustainable product.
Explain how the firm may use sustainable methods to develop your product.
Describe how your proposed product may be integrated into consumer life.
Format your report consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 411 Week 5 Sustainable Product Presentation
Select a product from your Sustainable Product Proposal and create a product launch.

Present the product launch to the product management team. You must sell the idea and deliver this account for your firm.

Prepare a 20-slide Microsoft® PowerPoint® presentation with the following elements:

Review of product design’s key elements
Discussion of customer effect
Promotion designs
Comparison of awareness and cause marketing promotions
Identification of greenwashing in another firm’s marketing and an explanation of how your promotion design avoids it
Sustainable distribution plan
Description of green distribution practices
Explanation of why product is effective for organization, consumer, and environment.
Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 
 

MKT 411 Week 5 Final Examination
Complete the instructor created final examination.
Click the Assignment Files tab to submit your assignment.
 
QUESTION #1

Define green marketing and sustainability. In addition, explain the effect of sustainability on green marketing in business today. Please use examples where applicable.

QUESTION #2

Explain the relationship between sustainable products and consumer demand. Please comment on how a firm can identify sustainable product opportunities in the marketplace. Please use examples where applicable.

QUESTION #3

Describe how sustainable products are integrated into consumer life. In addition, please compare awareness and cause marketing promotional campaigns. Please use examples where applicable.

 
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