MKT 431 week 5 Final Quiz

MKT 431 Final Quiz 100% Guaranteed
QUESTION 1

Underline or highlight your True or False choice

The worldwide media reach versus the fragmentation of media and audiences is a linear contemporary trend?

True or False.

QUESTION 2

Apple products lead the cellular phone and tablet markets. Rethinking marketing implies that marketers in a firm control the market through its products?

True or False.

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Each Multiple Choice Question is 2 points

QUESTION 3

Marketing driven by entrepreneurs fall within the following dimensions per Schindehutte, Morris, and Pitt (2008):

Proactive

Risk

Change

Pricing

Resource Leverage

Value-added

Customer intimacy

Innovation

Highlight a dimension(s) not INCLUDED in entrepreneurial marketing by the book authors.

Schindehutte, M., Morris, M.H., & Pitt, L.F. (2008). Rethinking Marketing: The Entrepreneurial Imperative (1st ed.). Upper Saddle River, NJ: Prentice Hall. Retrieved from the University of Phoenix eBook Collection database

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Each Essay Question is 2 points

QUESTION 4

Should aspersion be an immediate concern for small business entrepreneurs in comparison to unintended emersion?
Explain concisely your supported response.

QUESTION 5

Innovate or die! Could small business afford a mandate for creative destruction?

Explain concisely your supported response.

QUESTION 6

Anyone can have ideas! As an entrepreneur how do you know your idea is an opportunity?

Explain concisely your supported response.
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