MKT 431 Week 2 DQ Answers


1. How might allowing customers to have input or to creatively use a product create a specific niche for a company?



2. Describe a product or service that you have purchased and identify its Unique Selling Proposition (USP).



a. Has this product or service been successful?

b. Why or why not?

c. As a customer, how would you suggest that the company improve its unique selling proposition?
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