BSA 310 Week 4 Individual Assignment - McBride Marketing Paper

Week 4:

Resource: Virtual Organization

Use: McBride Financial Services

The Virtual Organizations can be accessed through your Integrated Classroom web page (rEsource) by clicking on the Virtual Organizations link in the Course area on the Materials link/page.

Grading Criteria: For the McBride Financial Services Virtual Organization, write the following:

• Prepare a 3-5 page paper describing a marketing plan for McBride Financial Services. The marketing plan should describe what elements McBride should focus on to increase market exposure and expand their market niche.

• Include the following questions and incorporate your responses (sections) into the marketing plan:

o What market research would you undertake?

o What types of media would be used?

o What are McBride’s target market(s)?

o What are the considerations for McBride to conduct a portion of their marketing on the Web (Internet)?

• Explain your reasoning. The above questions should become the major sections in your paper, along with the discussion of the marketing plan itself.

• Use appropriate external citations and references (minimum of 3), in addition to including references to the required readings (or virtual organizations) where relevant, within the assignment. Be sure citations and references follow the University of Phoenix approved style guide format (the Written Assignments Guidelines, along with properly cited APA references). Please Note: Dictionary and Encyclopedia citations and references will not count towards your reference/citation count.

• Submit your final copy of your paper through the Center for Writing Excellence – Plagiarism Checker and attach the summary report to the end of your paper (after the Reference page – CTL+A on HTML TurnItIn report page, CTL+C (Copy), then CTL+V (Paste) after Reference page). This is logistic a requirement for this Individual Student assignment. I do not want a separate attachment for the summary.

Post: Completed paper as a properly formatted assignment (Title page, Table of Contents (optional), References and Plagiarism Summary Report (these sections do not count towards the 3 – 5 page length of the paper)) as a Word document to the Assignments Link for grading purposes.
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