extenal relations strategies
You have recently been promoted to the position of Communications
Director for XYZ Corporation. A recent explosion in one of your plants
has left XYZ in turmoil. As a leader, your task is to develop and
present to your management, an external relations strategy for
rebuilding XYZ Corporation’s corporate image. Include how you will
address the needs of the stakeholders, as well as how you will address
the news media as you lead the recovery from this crisis.
In addition to outlining your strategy, your presentation should
include a discussion addressing why/how you feel that your strategy
will accomplish the goal of rebuilding the corporate image.
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