MKT 431 Week 3 DQ Answers


1. According to the article, What’s Your Value Proposition? by Michael Perla, an overall value proposition is just as applicable to an individual as to a business.

What is your individual value proposition? http://www.marketingprofs.com/3/perla8.asp



2. You are the owner of a small business and you really want to get your brand known.

a. What are some ways you can go about branding your business?

b. Why is it important to create a brand?
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