BUS 599 Week 4 Discussion

"A Rotten Apple?"  Please respond to the following: 
• Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale as well as a very detailed response to the topic.
• As you view your own company, what steps could you take to ensure that consumers will still desire your beverage in the years to come?  How will your beverage or your strategy change over time? Please provide a detailed response to the topic.
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