BUS 599 Week 1 Discussion

"Company Description" 
Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”.  The mentioned portfolio contains the company parameters and details you must follow when developing your company. The responses to the topic will be used later as inputs to the business plan.  If you address all the items below, you will do very well.  This is the first week of the course so you will likely not have all of your responses fully developed.  SO, PLEASE BE SURE TO REVIEW THE COMPANY PORTFOLIO AND READ THE CHAPTERS IN THE TEXT, ESPECIALLY CHAPTER 5, BEFORE YOU RESPOND TO THE TOPIC.  Please be sure you address the following items:
1. Create a name for your Non Alcoholic Beverage (NAB) Company and state the significance of the name.
2. Create a Mission Statement for your company by providing a summary of your mission, vision, and goals.  
In addition, please address the following items below from page 72 in the text.  Please provide specific details, not just a single sentence response to each topic below:
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