MKT 421 Week 5 Promotional Strategy Presentation (1)

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 MKT 421 Week 5 Promotional Strategy Presentation (1)
 

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

 

 

 

Explain your promotional strategy for your product or service.
 

 

Include how you will use at least three of the following elements: 

 

 

 

Advertising
 

 

Public relations
 

 

Digital marketing, including social media
 

 

Sales promotion
 

 

Direct marketing
 

 

Event marketing
 

 

Outdoor
 

 

 
 

 

Develop an initial budget for your plan.
 

 

Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
 

 

Provide justification for your choices.
 

 

Explain the evaluation and control methods you will use to measure the success of your plan.
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
 
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