MKT 440 Entire Course

Entire Course Download Link

https://uopcourses.com/category/mkt-440/

 

 MKT/440

FUNDAMENTALS OF DIGITAL MARKETING

 

The Latest Version A+ Study Guide

 

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MKT 440 Entire Course Link

https://uopcourses.com/category/mkt-440/

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MKT 440 Week 1 Digital Media Landscape
 

Write a 700- to-1,050-word paper in which you briefly describe digital media landscape and the most common digital media types.

 

 

 

Describe the advantages and disadvantage of using Social Media and other digital media channels for business organizations.
 

 

Highlight how knowing these advantages and disadvantages might alter how a business might use various digital media types.
 

 

Explain the importance of using web analytics for organizational success.
 

 

Describe the impact of Social Media on your culture and business organizations in the United States and around the world. Support your findings with the specific examples.
 

 

Provide at least two examples from the business world to support your explanation. Properly cite sources used in the paper.
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 440 Week 2 Digital Marketing Dashboard
 

Use the Google Images™ search service to find a digital marketing dashboard that you feel would work best for an e-commerce company.

Create a 5- to 10-slide Microsoft®  PowerPoint® presentation (including a title slide and speaker notes) that does the following:

 

 

 

Displays your chosen dashboard
 

 

Identifies each metric on the dashboard and how it reflects online consumer behavior
 

 

Explains how each metric is important for decision-making purposes
 

 

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

MKT 440 Week 2 Marketing Trends Paper
 

Write a 1,050- to 1,400-word paper in which you identify the top three digital trends that are driving change in marketing.

 

 

 

Identify how digital marketing differs from traditional marketing.
 

 

List the three biggest digital trends that are changing the marketing landscape.
 

 

Explain the effect of each trend and what changes may occur in the future because of that trend.  
 

 

Cite a minimum of three sources from popular media (magazine, newspaper, or online media) that illustrate your points.

Format your paper consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

MKT 440 Week 3 Big Data Paper
 

Identify a company that is currently using big data to inform its business decisions.

Write a 700- to 1,050-word paper that does the following:

 

 

 

Describes the organization and its online efforts
 

 

Identifies what types of data the organization collects
 

 

Analyzes which types of marketing decisions are made based on the data collected  
 

 

Cite a minimum of three sources from popular media (magazine, newspaper, or online media) that illustrate your points.

Format your paper consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

MKT 440 Week 3 Digital Marketing Plan – Part I
 

Select a new product or service that will be sold online by either an existing organization or one you will create. This product or service will serve as the basis for the Digital Marketing Plan you will write throughout the course.

Obtain your instructor’s approval of your product or service before beginning this project.

Write a 2,100- to  2,450-word paper that includes the following:

 

 

 

An overview of the organization
 

 

A brief description of the product or service
 

 

A SWOT analysis of the organization and offering
 

 

A competitive analysis of the organization and offering with a special focus on online competitors
 

 

The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
 

 

The creation of two to three personas that you will target with your product or service
 

 

A written positioning statement that identifies the following:
 

 

 

 

 

 

 

Your primary persona
 

 

The needs that drive purchase
 

 

Your organization’s industry category
 

 

How your organization solves the target’s needs
 

 

Your organization’s competition
 

 

What makes your organization different from its competition  
 

 

Include sources of secondary research that support your analysis.

Format your paper consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

MKT 440 Week 4 Digital Marketing Plan – Part II
 

Use the product and organization you identified in your Week 3 Digital Marketing Plan – Part I Paper.

Write a 1,050- to 1,400-word paper that does the following:

 

 

 

Identifies the primary objectives you wish to accomplish with your digital marketing plan in the form of the following:
 

 

 

 

 

 

 

Objective
 

 

Measurable quantity
 

 

Time frame
 

 

 

 

 

Describes the online product strategies that will make the offering unique
 

 

Outlines the online pricing strategy for the offering
 

 

Identifies the primary online distribution channels that will be used to sell the product and how these match with your personas developed in the previous paper
 

 

Format your paper consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 
 

 

 

MKT 440 Week 5 Ethical Issue Paper
 

Identify an ethical issue that is prominent in digital marketing.

Write a 350- to 700-word paper, after your collaborative discussion, that does the following:

 

 

 

Argues both the pros and cons of this ethical issue
 

 

Identifies any associated legal concerns
 

 

Describes which side of the argument you identify with based on your own ethical foundation
 

 

Submit your assignment to the Assignment Files tab.

 

 
 

 

 
 

 

MKT 440 Week 5 Digital Marketing Plan – Final
 

Revise Parts I and II of your Digital Marketing Plan based on further research and the feedback you have received.

Write a 4,550- to 5,250-word paper that integrates your previous Learning Team assignments into a final Digital Marketing Plan. In addition to the sections from your previous papers, include the following:  

 

 

 

Identify what types of content you will create to promote your product.
 

 

Assess the advantages and disadvantages of the available content channels and select the ones you will use to promote your content.
 

 

Identify how your content marketing strategy will affect SEO, PR, advertising, events, customer service, and reputation management.
 

 

Include a description of the owned media channels you will use to promote your content and product.
 

 

Include a description of how you plan to use earned media to create trust and consumer engagement as well as promote your content and product.
 

 

Identify tools that you will use for listening to and engaging with your audiences.
 

 

Identify your paid media plan for promoting your content and product.
 

 

Include your plans for managing customer relationships once you capture their data.
 

 

Include your budget for implementing the plan.
 

 

Describe the metrics you will use to measure success.
 

 

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Digital Marketing Plan. Include detailed speaker notes.

Format your paper and presentation consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 
 

 
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