Small Business Management in the 21st Century
Table of Contents
Chapter 1: Foundations for Small Business
Chapter 2: Your Business Idea: The Quest for Value
Chapter 3: Family Businesses
Chapter 4: E-Business and E-Commerce
Chapter 5: The Business Plan
Chapter 6: Marketing Basics
Chapter 7: Marketing Strategy
Chapter 8: The Marketing Plan
Chapter 9: Accounting and Cash Flow
Chapter 10: Financial Management
Chapter 11: Supply Chain Management: You Better Get It Right
Chapter 12: People and Organization
Chapter 13: The Search for Efficiency and Effectiveness
Chapter 14: Icebergs and Escapes
Chapter 15: Going Global: Yes or No?
Chapter 16: Appendix: A Sample Business Plan
About the Book
Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. Designed with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.
The text has a format and structure that will be familiar to you if you use other books on small business management. Yet it brings a fresh perspective by incorporating three distinctive and unique themes and an important new feature (Disaster Watch) which is embedded throughout the entire text. These themes assure that students see the material in an integrated context rather than a stream of separate and distinct topics.
First, the authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. Technology is omnipresent in today’s business world. Small business must use it to its advantage. We provide practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures.
Second, they explicitly acknowledge the constant need to examine how decisions affect cash flow by incorporating cash flow impact content in several chapters. As the life blood of all organizations, cash flow implications must be a factor in all business decision-making.
Third, they recognize the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.
Small Business Management in 21st Century boasts a new feature called Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters, cover topics that include financing, bankers, creditors, employees, customers who don’t pay, economic downturns, and marketing mistakes.
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