BUS 445-W5 - Final Assignment - IKEA..DOCX

BUS 445-W5 - Final Assignment - IKEA.

“IKEA”

Theresa M. Odom

BUS 445

Ernesto Saborio

February 22, 2015


IKEA

            My very first job was working for IKEA in southern California.  I was merely 15, but I knew then what a great company I was going towork for.  “The IKEA vision is to create a better everydaylife for the many people.  Maintaining a strong IKEA culture is one of the most crucial factors behind the continued success of the IKEA Concept” says the IKEA founder Ingvar Kamprad (IKEA.com).  IKEA has Swedish roots and is based on a franchise system.  Inter Ikea system BV is located in Delft and IKEA aims to sell furniture for 10 to 30 percent less than others while following the IKEA vision.  In order to maximize the profit to all stakeholders IKEA not only has cost leadership they also focus on innovating their products.  Their concept of “flat packing” and “self-assembly” increased loading capacity, reduced
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