HCS 490 Week 4 Signature Assignment: Health Care Access Options

Research the following in your community or surrounding area: 
• One walk-in clinic, such as urgent care
 
• One retail clinic in your local grocery store or drug store
 
• No appointment physician's office
 
Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:
 
• Analyze the changing landscape of the health care system.
 
o Differentiate the various places health care is delivered.
 
• Analyze what impact cultural demographics have on the health care market.
 
o Analyze the targeted audience of the clinic or office based on cultural demographics.
 
o Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.
 
o Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.
 
• Differentiate what effect different generations have on the health care market.
 
• Analyze the targeted audience of the clinic or office based on generational demographics.
 
o Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.
 
o Differentiate the marketing techniques that could be used to improve the marketing within different generations.
 
• Analyze the impact of media and social networking on consumer choices.
 
Format your assignment according to APA guidelines.
 
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
 
Click the Assignment Files tab to submit your assignment.
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