MKT 498 Week 2 Product and Market Identification

MKT 498 Week 2 Product and Market Identification

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https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM

 

 MKT 498 Week 2 Product and Market Identification
 

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:

 

 

 

Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.
 

 

Select one of these products or services to use in the upcoming team assignments.
 

 

Write a 700-word paper in which you:

 

 

 

Identify the product or service
 

 

Determine potential target markets
 

 

Analyze the competitive advantage for the product/service related to current consumer buying trends.
 

 

Assess the existing marketing communications for the product/service.
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
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