Capella BUS-FP4124 Assessment Assignment 4.DOCX

Capella BUS-FP4124 Assessment Assignment 4

For this assessment, select a pharmaceutical company or a hospital and a product or service it provides. Write a 3–5-page assessment that contains the following:

·         Marketing definition of the product or service.

·         The idea-generation process utilized to market that product or service.

·         The process of product design.

·         The process of detail engineering.

·         The process of market research.

·         The process of marketing analysis.

·         An analysis of internal sources of quantitative information utilized by health care companies in generating and commercializing new products.

·         An analysis of the internal sources of qualitative information utilized by health care companies in generating and commercializing new products.

Next, select one of the following eight steps to develop a new product (Brands & Company, 2014). In your opinion, which of the following steps is most important to your product or service? Explain why.

1.      Generating.

2.      Screening the idea.

3.      Testing the concept.

4.      Business analytics.

5.      Beta/marketability tests.

6.      Technicalities and product development.

7.      Commercialize.

8.      Post-launch review and perfect pricing.

Additional Requirements
·         Include a title page and a references page.

·         Include an introductory paragraph and a concluding paragraph.

·         Include a minimum of three research resources.

·         Follow APA guidelines for style and formatting.

·         Ensure your finished assessment is 3–5 pages in length, excluding the title page and references page.

Reference
Brands & Company, LLC. (2014). 8 step process perfects new product development. Retrieved from http://www.innovationcoach.com/8-step-process-perfects-product-development.html
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