MKTG 420 week 6 DQ 2

Read the Shield Financial: Overheard Trade Secrets on page 276 in the text. Discuss the questions at the end of the case:


a) What are the ethical issues involved in this case?
b) What are the possible actions Bloom could take?
c) What are the possible reactions from the customers to Rowland’s information?
d) What is an ideal course of action given all of the issues involved?
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