ECO 365 Week 3 Current Market Conditions Competitive Analysis

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365 Week 3 Current Market Conditions
Competitive Analysis

Imagine you are
part of a strategic planning group at a large corporation that is considering
developing a new proposed product. The marketing director has asked your team
to do a competitive market analysis to determine the product's potential
success. The analysis will focus on your primary competitor in the product's

Select a potential competitive organization and a
product in that organization.

Write a 1,400- to 1,750-word paper analyzing the
current market conditions. Address the following topics:

  • A short history of the organization and a
    description of their product

  • Factors that affect demand, supply, and prices in
    the market in which the competitor organization operates

  • Define the market for your chosen product, including
    an analysis of its competitors, and customers.

  • Any issues or opportunities your organization faces
    that affect its competitiveness and long-term profitability with regards
    to your product: This may include but is not limited to the following

    • Price elasticity of demand

    • Technological innovation

    • The relationship between the amount of labor
      & capital employed and the law of diminishing marginal productivity

    • Cost structure

  • Factors affecting variable costs, including
    productivity and others that change the supply of and demand for labor

  • Factors affecting fixed costs

Make recommendations on how your
organization can maximize their profit-making potential and successfully
compete in the new market. Consider the effect your recommendations may have on
marginal revenues and costs.

Use a minimum of 3 peer reviewed

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your
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