Nivea Case Study

1.      What group of consumers was NIVEA targeting its marketing of Pearl and Beauty at?

2.      Set out a brief definition of Market Research and New Product Development.

3.      Explain two main ways in which the Market Research and New Product Development processes were interlinked in the development of Pearl and Beauty.

4.      What is the relationship between consumer insights and product concepts? Identify ways in which consumer insights for Pearl and Beauty led to aspects of the development of the new product.

5.      How effective do you think qualitative research is in helping businesses to develop products for international markets?
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