HCS 490 Week 4 Communication Strategy

HCS 490 Week 4 Communication Strategy

HCS 490 Week 4 Communication Strategy

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon. Choose 1 of the following initiatives: • Health spa launching a new weight loss treatment • Insurance company launching a new medical product for the exchange • Hospital system launching a new diabetes program • Medical device manufacturer launching a new metal alloy prosthesis • Select your own company and product with approval from your instructor Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy: • Differentiate between the types of communication that could be used when marketing to different generations. • Describe how you will use an integrated campaign to reach your target audience. • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy. Format your assignment according to APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references. Click the Assignment Files tab to submit your assignment.
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