E6S Customer Journey Map (CJM) Template
"Ready-to-use" Microsoft Excel 2010 template to visualize the Customer Experience / Customer Journey. This specific CJM template includes proprietary formulas to not only visualize the each indivudual customer impression at each touch point, but also visualize the overall experience, giving greater weight to the worst and most recent individual impressions. Customer experience is not a product of the transaction outcome. It is a "living" journey, an aggregate of all impressions and touchpoints. Users can customize the verbiage to describe each touchpoint impression and add additional columns for new touchpoints. Buyer be advised, this template contains password protection to maintain file integrity, intellectual property, and brand identity. No unprotected formats are available.
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