MKT 441 Week 2 Market Research Case Study Analysis

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MKT 441 Week 2 Market Research Case Study Analysis
 

Complete the Market Research Case Study Analysis Worksheet.

Click on the Assignment Files tab to submit your worksheet.

Market Research Case Study Analysis

 

Describe a business situation in 175 words where market research can influence decision making.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 

Select three research methods from the following list:

 

 

 

 

Primary
 

 

Secondary
 

 

Qualitative
 

 

Quantitative
 

 

Mixed
 

 

 

Analyze each selected research method in 175 words as it relates to your selected business situation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Research Method
Analysis as related to business situation
 
 
 
 
 
 
 

 

Compare the use of observational versus experimental research for the business situation in a total of 350 words.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Pros
Cons
  

 

 

Observational Research
 
 
  

 

 

Experimental Research
 
 
 

 

 

Explain in 175 words which type of research method would work best for the selected business situation. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 
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