Sustaining Competitive Advantage  -Creating and sustaining competitive advantage is critical.DOCX

Sustaining Competitive Advantage  -Creating and sustaining competitive advantage is critical

Sustaining Competitive Advantage


Creating and sustaining competitive advantage is critical to organization sustainability. Drawing upon the readings from Modules 4 and 5, current literature, and personal knowledge, you will write a paper that discusses methods organizations employ to create and sustain competitive advantage.

General Requirements:

Use the following information to ensure successful completion of the assignment:

  • Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.

  • Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.

  • This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.


Write a paper of 1,500 words in which you discuss why Blue Ocean organizations successfully create sustainable competitive advantage when other organizations fail. In your paper, include the following:

  • A description of the duality of challenges and opportunities.

  • A discussion of how organizations leverage opportunities for innovation.

  • A discussion of the values and ethics Blue Ocean organizations consider and harness to create sustainable competitive advantage.

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