MHA 626 Wek 6 Final Paper, SOLVED

MHA 626 Wek 6 Final Paper, SOLVED

MHA 626 Wek 6 Final Paper, SOLVED

Your Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:

Executive Summary (A summary of the plan’s highlights and objectives)
Market Analysis
? Organization and Products/Services Overview
? SWOT Analysis? Customers (Customer demographics and needs)

Environmental Analysis
? Macro-environmental factors (how economic, sociological, technological, legal, and political factors mayaffect the marketing plan.)
? Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect

the marketing plan.)
Marketing Goals and Strategies (A discussion of overall goals and strategies) ? Marketing goals (including short-term and long-term goals)
? Financial goals (including short-term and long-term goals)
? Marketing mix
Monitor and Control
? Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.) ?Contingency plan (if any)
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