MKT 421 Favorite Brand Paper | MKT 421 Week 1 Individual Assignment
Week 1 Individual Assignment for academic year 2015
Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate about this brand.
Respond to the following questions:
• Is the company successful in building loyal customer relationships across different groups?
• Why or why not?
• Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors
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Write a 750 to 1,000 word paper describing an initial public offering for a global firm.
Include the following:
The role of the investment banker and underwriter
The role of an originating house and a syndicate
An explanation of the pricing of the issue
A discussion of some of the risks involved in the public offering and how the securities laws deal with them
A discussion of any foreign exchange risks the company can face with your ideas about how to mitigate them
Support your work with at least one scholarly reference besides the textbooks.
Format your paper consistent with APA guidelines.
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