MKT 421 Week 3 Positioning & Market Research Presentation

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 MKT 421 Week 3 Positioning & Market Research Presentation

Select a company one with which you are familiar. Your company has decided to launch a new product/service. Identify the key attributes for your chosen product, and complete the following:




Describe your target market & its’ purchasing pattern.


Identify trends.


Create and describe a new product which would appeal to your market.


Recommend the best methods of conducting marketing research.


Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.


Suggest the differentiation strategy for your company to undertake to encourage their target market to choose them over other competitors.


Prepare and explain a perceptual map for your chosen product/brand, using a minimum of three competitors. Rank each product/brand on the selected variables based on how they are positioned in the consumers’ minds. Explain briefly why you placed each competitor on its particular spot on the map.


Create a 10 minute Microsoft® PowerPoint® presentation on the company selected above and include the following:




Summary slide


Your company/key product(s)


Target market & its’ purchasing pattern




Suggested differentiation strategy


Perceptual map




Click the Assignment Files tab to submit your assignment.
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