Ashford 6 Week 5 Discussion 1

Ashford 6 Week 5 Discussion 1


Impact of Consumer Behavior on Business Performance Ashford University Discussion

Read the two articles assigned this week: Influence of Consumer Perception on the Performance of a Business and How Consumer Behavior Influences an Organization. Then, locate two additional articles from the Ashford University Library. One article should be discussing the impact of consumer behavior on business in the United States, and one article should be discussing the impact of consumer behavior on global business. Provide a 250- to 300-word summary of each article, noting specifically what these articles indicate about the impact of consumer behavior on business performance.
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