Measures of Organizational Performance.DOCX

Measures of Organizational Performance

When you are assigned a task, what do you do first? Do you think about evaluating and planning what to do or do you just jump right in and get to work? Many of us don't have much time to plan, or at least we don't think we do. Some find planning boring and prefer to just get started without a second thought. Strategic planning is preparing for the future. It is deliberate, purposeful, and thoughtful. Some individuals do not realize how vital planning is to their own success or to that of their organization.

In this Discussion, you will select a health care organization and examine its performance, analyzing how strategic planning and marketing may affect that organization.

To prepare for this Discussion:

  • Review this week's Learning Resources, especially Jennifer Wilkerson's discussion from this course's Interactive Media.

  • Analyze the Hospital Competitor Performance document that provides further information (sample indicators of performance) in reference to Waldenville profiles and choose one of the health care organizations from this document as the focus of your work in this discussion. Refer back to and read the Waldenville profiles


Post by Day 4 a description of two measures of organizational performance you would recommend for the health care organization you selected. Then, analyze how these measures advance the interests of strategic planning and marketing for this organization. Make sure to use the Interactive Media to support your analysis.
Support your work with specific citations from this week's Learning Resources and/or additional scholarly sources as appropriate. Your citations must be in APA format. Refer to the Essential Guide to APA Style for Walden Students to ensure your in-text citations and reference list are correct.
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