BUS430 week 3 and week 4 discussion.DOCX

BUS430 week 3 and week 4 discussion

Week 3 diss 1



"Business Analytics" Please respond to the following:

·         Examine the role of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). Determine how each system can play a critical role in managing value chains.

Enterprise resource planning (ERP), is a system integrate all aspects of a business accounting, customer relationship management, supply chain management, manufacturing, sales, human resources into a unified information system and provide more timely analysis and reporting of sales, customer, inventory, manufacturing, human resource, and accounting data. ERP plays a critical role in managing value chains by combining each department of a company’s information into a single, integrated system with a common database so that departments can easily share information and communicate with each other (Collier & Evans. (2013) pg. 98). Customer relationship management (CRM) is a business strategy designed to learn more about customers’ wants, needs, and behavior in order to build customer
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