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 MKT/438

PUBLIC RELATIONS

 

The Latest Version A+ Study Guide

 

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MKT 438 Entire Course Link

https://uopcourses.com/category/mkt-438/

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MKT 438 Week 1 Defining Public Relations Paper
 

Resources: The Practice of Public Relations textbook, University Library, Internet

Write a 1,050- to 1,400-word paper in which you define public relations. Include in your paper:

 

 

 

Explain your personal definition of public relations and definitions from three different sources. Examples include: Public Relations Society of America, textbooks, etc.
 

 

Compare and contrast these definitions in your paper.
 

 

Discuss why you think there are so many different definitions of public relations.
 

 

Prepare to discuss this assignment in class.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 438 Week 2 Public Relations Case Study
 

Resource: The Practice of Public Relations textbook, University Library, Internet

After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.

 

 

 

How would you assess BP’s response to the Gulf of Mexico oil spill? (Answer should be 90 to 175 words in length)
 

 

How could BP have prevented the damage done by its CEO spokesperson? (Answer should be 90 to 175 words in length.
 

 

Had you been advising (CEO Anthony) Hayward, what would you have suggested he say in response to the questions he was asked? Provide at least 3 specific examples (Answer will need to be 260 to 350 words in length).
 

 

Format your answers consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 438 Week 2 Part I: Public Relations Campaign
 

Resources: The Practice of Public Relations textbook, University Library, Internet.

Select a PR scenario from the following list:

 

 

 

An organization wants to position itself as a leader in embracing diversity in the workplace
 

 

An organization is experiencing security issues associated with operating on the Internet
 

 

An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions
 

 

An organization wants to create awareness of its efforts in sustainability, recycling and reusability.
 

 

Select an industry that operates in your selected scenario.

 

 

 

A home health care provider
 

 

A regional airline
 

 

A manufacturer or auto parts and components
 

 

A non-profit organization focused on youth and young adults
 

 

Select an actual company/organization in the chosen industry.  This company/organization will be the basis for your PR Campaign.

Attain your instructor’s approval before starting this project.

Prepare a 700- to 1,050-word detailed outline of your campaign addressing the following:

 

 

 

Identify the selected organization’s internal and external PR issues based on your selected scenario.
 

 

Identify the target publics for the PR Campaign and identify the interest each has in the scenario.
 

 

Develop a market research plan to support your PR Campaign strategy development.
 

 

Analyze how the PR Campaign will be integrated into the overall marketing strategies of the organization.
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 438 Week 3 Part II: Public Relations Campaign
 

Resources: The Practice of Public Relations, textbook, University Library, Internet

Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

 

 

 

List objectives for the Public Relations Campaign.
 

 

Identify the risks in the strategy and discuss what the Public Relations team can do to minimize them.
 

 

Write a media release and create a media distribution list for the media release.
 

 

Develop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper. 

 

 

 

Event planning
 

 

Open house
 

 

Press conference
 

 

Community event
 

 

Sponsorship
 

 

Corporate newsletter–internal or external
 

 

Direct mail
 

 

Internet or intranet
 

 

Promotional items
 

 

Promotions–sweepstakes
 

 

Spokesperson
 

 

 
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 438 Week 3 Organizational and Societal Functions of Public Relations Paper
 

Resources: The Practice of Public Relations textbook, University Library, Internet

Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

Part I: Prepare a 7- to 10-slide PowerPoint presentation in which the following is addressed:

 

 

 

Explain the organizational and societal functions of PR.
 

 

Compare and contrast the organizational and societal implications in the issue you have chosen.
 

 

Use speaker notes section of PowerPoint slides to add discussion.
 

 

Part II: Write a 525- to 700-word paper that answers the following question:

 

 

 

For the organization and the issue you have chosen, explain how Public Relations should address both the organizational and societal audiences and what public relations tools can be used to do so.
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 438 Week 4 Public Relations Campaign Progress Report
 

Resources: University Library, Internet

Prepare  8- to 10-Microsoft® PowerPoint® slides illustrating the work completed on your Public Relations Campaign up to this point.

Online students use speaker notes option in PowerPoint to add discussion.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 438 Week 4 Public Relations Case Study
 

Resource: The Practice of Public Relations textbook,University Library, Internet

Select one of the following case studies located in The Practice of Public Relations.

 

 

 

Walmart’s Bribery Shutdown, Chapter 3
 

 

Rise and Fall of Queen Martha, Chapter 4
 

 

Ronald McDonald’s Brush with Antisocial Media, Chapter 10
 

 

Carnival Crisis Cruise, Chapter 17
 

 

Answer and prepare an analysis for the following questions in which you evaluate the effectiveness of communication between an organization and its publics.

 

 

 

Create a table or brief outline identifying the internal and external publics involved in the case study. Answer in 175 to 260 words.
 

 

Expand on the table/outline created in #1 and add:  What public relations communications tools and techniques were used to inform, influence and motivate the public(s)? Answer in 350 words.
 

 

What impact did the communications used by the organization have on the intended publics? Provide at least three specific examples.  Answer in 260 to 350 words.
 

 

How could the message have been communicated more effectively?  Discuss at least two tools that could have been used to improve the effectiveness of the public relations communications.  Answer in 525 to 700 words.
 

 

Format your analysis consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 438 Week 5 Final Public Relations Campaign
 

Resources: The Practice of Public Relations, textbook, University Library, Internet

Part I:  Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign:

 

 

 

An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications program of the organization
 

 

A crisis management plan–Identify a potential crisis related to the public relations campaign and outline a plan to address the crisis. Include a proactive plan and a plan if it is necessary to react to a crisis.
 

 

An analysis of the impact of technology and globalization on the implementation of the plan.
 

 

A discussion of legal and ethical implications of the campaign.
 

 

Integrate Week 2 and Week 4 papers into your campaign proposal.
 

 

Part II:  Prepare a poster board presentation illustrating the strategy and tactics of your Public Relations Campaign.  Poster boards will be displayed in class and teams will talk with class associates and invited guests about their campaign.

Online students may use padlet.com, storyboard.com or movenote.com to prepare and present the presentation.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 438 Week 5 Managing a Crisis Simulation
 

Resources: Managing a Crisis Using Public Relations simulation

Complete the simulation.

Write a 1,050- to 1,400-word summary answering the following questions:

 

 

 

What does proactive planning mean?
 

 

What feedback mechanism should public relations develop in this situation?
 

 

What is an ineffectual way of deploying this plan? Provide two examples of what not to do in this situation.
 

 

When is a proactive crisis management plan needed? And why?
 

 

When does public relations utilize reactive crisis management? What role does public relations play in reactive crisis management?
 

 

Format your summary consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 
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