HCS 490 Entire Course

HCS/490
HEALTH CARE CONSUMER - TRENDS AND MARKETING 
The Latest Version A+ Study Guide
 
**********************************************
HCS 490 Entire Course Link


https://uopcourses.com/category/hcs-490/
**********************************************
 
HCS 490 Week 1 Changing Landscape of Health Care
Write a 1,050- to 1,400-word reflection detailing the changing landscape of the health care system. Some things to consider are:

  • Explain shifts taking place currently in the health care system.


    • For example, consider the shift from acute care to wellness and prevention and the shift in accountability.


  • Describe current and potential challenges with the health care system.

  • Identify health care cost for consumers.


    • Consider how the costs for consumers have evolved.

    • What are consumers' reactions?


  • Explain how the health care system is handling challenges.


    • Are they effective?



Format your assignment according to APA guidelines.
Cite 2 peer-reviewed, scholarly, or similar references to support your reflection.
Click the Assignment Files tab to submit your assignment.
 
 
HCS 490 Week 2 Staying Relevant Simulation Reflection
Part 1: Individual
Each team member will complete the Staying Relevant Simulation as an individual. The email requested at the end of the simulation will not be turned in for points; however, you will use the information composed as an individual in Part 2 of the learning team assignment.
Compose the email requested at the end of simulation. The email proposal should include:

  • Objectives and target audience for project.

  • A thorough review of the website and social media page.

  • Specific details on how the website and social media page could be improved.

  • New ideas and how they could be implemented for Bright Road.


Part 2: Learning Team
Write a 1,050- to 1,400-word reflection regarding the simulation and its importance in the course or in potential careers. Include the following:

  • Summarize key points of the simulation.

  • Explain the relevancy of the simulation to the course and to potential careers.

  • As a team, develop at least three questions you would have asked during this meeting to provide you with additional information needed.

  • As a team, summarize your thoughts from the individually written emails regarding:


    • Specific details on how the website and social media page could be improved.

    • New ideas and how they could be implemented for Bright Road.



Format your assignment according to APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references to support your reflection.
Click the Assignment Files tab to submit your assignment.
 
 
HCS 490 Week 2 Case Study Comparisons
Health Care reform has made insurance accessible to everyone. As a consumer it is important to be able to understand and compare health care coverage options. From a marketing perspective, consider consumers and why it would be important to understand consumer needs and how to market to different consumers based on their needs.
Complete the Case Study Comparisons worksheet.
Click the Assignment Files tab to submit your assignment.
 
 
HCS 490 Week 3 Marketing Strategy Template Research
It is important to understand that there are a variety of marketing and communication strategies available and used within the industry. Your team will conduct research on the internet to explore the marketing and communications strategy templates as well as discuss the importance of different templates used in marketing.
Write a 350- to 700- word summary based on your findings. Include the following:

  • Identify 2 marketing strategy templates and 2 communication strategy templates.

  • Describe the components that make up each strategy template.

  • Describe the appropriate marketing use of the templates researched.

  • Explain the similarities and differences of the marketing and communication strategy templates you have researched.


Format your assignment according to APA guidelines.
Cite 4 peer-reviewed, scholarly, or similar references to support your summary.
Click the Assignment Files tab to submit your assignment.
 
 
HCS 490 Week 3 Community Program
The Local Health Department is considering a new program for the county. Your supervisor has reminded you that it is important to know your consumers in order to effectively market to them. You have been tasked with creating a proposal for the new program based on research of the area.  
Research and identify your local community.
Select 1 of the following programs:

  • Smoking cessation

  • Weight-loss or nutrition

  • Senior themed programs

  • Community health improvement plans


Create a 2-page proposal and include the following:

  • Describe the program you selected.


    • Address why you selected the program.


  • Describe the cultural demographics of your community.

  • Explain the age breakdown of your community.

  • Describe how demographics and age affect your local health care market.

  • Identify the major health needs of the community.

  • Include a comparison of your community to the national health care market.

  • Identify the local wellness programs and their effect on health care costs.

  • Identify recommendations for how you might market to your local community.


Format your mailer according to APA guidelines.
Cite 2 peer-reviewed, scholarly, or similar references to support your mailer.
Click the Assignment Files tab to submit your assignment.
 
 
HCS 490 Week 4 Communication Strategy
You work for a Marketing Firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose 1 of the following initiatives:

  • Health Spa launching a new weight loss treatment

  • Insurance company launching new medical product for the exchange

  • Hospital system launching new diabetes program

  • Medical device manufacturer launching new metal alloy prosthesis

  • Select your own company and product with approval from your instructor


Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy include:

  • Differentiate between the types of communication that could be used when marketing to different generations.

  • Describe how you will use an integrated campaign to reach your target audience.

  • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.


Format your paper according to APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Click the Assignment Files tab to submit your assignment.
 
 
HCS 490 Week 4 Signature Assignment: Health Care Access Options
Research the following in your community or surrounding area:

  • One walk-in clinic, such as urgent care

  • One retail clinic in your local grocery store or drug store

  • No appointment physician's office


Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

  • Analyze the changing landscape of the health care system.


    • Differentiate the various places health care is delivered.


  • Analyze what impact cultural demographics have on the health care market.


    • Analyze the targeted audience of the clinic or office based on cultural demographics.

    • Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.

    • Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.


  • Differentiate what effect different generations have on the health care market.

  • Analyze the targeted audience of the clinic or office based on generational demographics.


    • Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.

    • Differentiate the marketing techniques that could be used to improve the marketing within different generations.


  • Analyze the impact of media and social networking on consumer choices.


Format your assignment according to APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Click the Assignment Files tab to submit your assignment.
 
 
HCS 490 Week 5 Marketing Simulations
Review the simulations provided in Week Three, Four, and Five.
As a team, select and complete 1 of the following simulations:
Week Three
Advertising Simulation
Recovery and Retention
Week Four
How Are We Doing
Week Five
Patient Engagement
Write a 1,050- to 1,400- word reflection regarding the simulation and its importance to the course or to your potential career. Include the following:

  • Summarize key points of the simulation.

  • Explain the relevancy of the simulation to the course and to your potential career.

  • Explain the importance of relevancy and engagement to the health care consumer.

  • Explain how advances in technology and medicine may enable consumers to make health or unhealthy choices.


Format your assignment according to APA guidelines.
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Click the Assignment Files tab to submit your assignment.
 
Powered by