BUS 430 Week 5 Quiz 4

The decision of what goods and services to offer and how to position them in the marketplace is mainly an operational decision.

 

ANS:  F                    PTS:   1

 

     2.   In general, the designs of both goods and services follow a similar path. The critical differences lie in the detailed product and process design phases.

 

ANS:  T                    PTS:   1

 

     3.   The design of a customer benefit package (CBP) focuses on the operational choices that the firm must make in order to provide the CBP.

 

ANS:  F                    PTS:   1

 

     4.   The design of a service cannot be done independently from the process by which the service is delivered.

 

ANS:  T                    PTS:   1

 

     5.   The process by which the service is created and delivered is, in essence, the service itself..

 
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