HCS 320 Week 5 Communication and Crisis Paper

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HCS 320 Week 5 Communication and Crisis

Read the following scenario:

  • In 1979, the
    Three Mile Island nuclear reactor malfunctioned, releasing radiation into
    the environment. There were no immediate deaths or injuries resulting from
    the incident; however, the accident drew much media attention and created
    concerns in the local area and beyond. The major forms of communication
    used to report these events were the three major television networks and
    local radio stations.

In 2005, Hurricane Katrina devastated the New Orleans
area and immersed a significant part of the city in water. Local citizens and
their families were affected. In contrast to the Three Mile Island incident,
newer communication technologies, such as the Internet, were used to
disseminate information.

Today, you are the director of a regional Emergency
Management Office. You begin receiving official reports that the public water
supplies of several towns in the area have become contaminated with a
life-threatening biological agent. Contingency plans must be addressed within
the organization and with the public without creating a panic.

Write a 1,400- to 1,750-word
paper on essential communication in a community crisis situation described in
the scenario.

Include the following in your paper:

  • The
    individuals or groups that will be communicating inside and outside the
    organization during this crisis situation

  • Potential
    advantages and challenges associated with communicating within the
    organization and with the public and private sectors during this crisis

  • Differences
    in communication processes used in crisis situations, including what you
    learned from the situations in the scenario and how you might incorporate
    that knowledge to improve health care communication strategies

  • Appropriate
    technology, such as social media, affecting communication during the
    crisis situation and how these technologies may be used to enhance

  • How
    technology might be used differently now than it was during the crisis
    situations described in the scenario

  • Media
    opportunities during this management crisis

Cite a minimum of three
sources, one from the University Library and another from the course textbooks
or Electronic Reserve Readings, to support your position.

Format your paper consistent
with APA guidelines.
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