BUS  350 Week 3 - Discussion 1

The most effective marketing campaigns leverage message appeals to communicate with the audience. Begin by reading Chapter 8 of your text along with the article How Market Researchers Uncover the “Why” of Consumer Behavior. Then, using the Storify website, its step-by-step tutorial and example, identify three advertisements and describe what types of message appeals they use. Finally, explain how market research relates to the type of message appeal used in each of the three advertisements and how these types of message appeals influence consumer behavior. For each advertisement, provide a 150-200 word description.

Your initial post must be a minimum of 300 words and be supported by your textbook and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

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