MKT 500 Week 1 Discussion
"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:Click here for full screen viewability in a new window.
Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
What recommendations would you give the company who needs to update their approach?
Click here to view the grading rubric for this discussion.
Video Segment Reference:FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.
You'll get a 17.9KB .DOCX file.