MKT 421 Week 1 Individual Assignment Defining Marketing Paper
The business of marketing is taking an already existing product and advertising it to reach a specific target audience. Marketing is defined by the online Business Dictionary as a “management process through which goods and services move from concept to the customer” (Business Dictionary). The Merriam-Webster dictionary defines marketing as “the process or technique of promoting, selling, distributing a product or service” (Merriam-Webster). My own definition of marketing is a process by which a business sells a product to a certain target audience. What this means is that the product is sold specifically to a select group that may benefit from the product. Examples of marketing could be selling a product during a sporting event such as the Super Bow, where there is information regarding the target audience.