BUS 518 Assignment 4: Building of Memory: Managing Creativity Through Action

Due Week 8 and worth 240 points
Read the weekly assigned chapters and view the lectures before beginning the assignment.
Read the case study titled “Building of Memory: Managing Creativity Through Action” before starting this
assignment. Review the Week 10 Individual Assignment in which you develop a Personal Leadership
Write a four to five (4-5) page paper in which you:
1. Suggest three (3) specific change management techniques that Shimon Kornfield should have
used in order to manage the morale of the team assigned to the Yad Vashem memorial site
2. Outline the essential steps that Shimon Kornfeld could have taken in order to ensure that all team
members learned of any proposed changes. Provide the rationale and justification for each step
3. Assess the criticality of the timing of communication in the success of the Yad Vashem memorial
site project. Support the response with three (3) specific examples.
4. Assume that two (2) key members of the team were replaced during the executing phase of the
Yad Vashem memorial site project due to family crises. Discern actions Shimon Kornfield could
take in order to establish trust and gain credibility with the remaining project participants.
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