BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix
Week 4: Individual E-Commerce Strategic Matrix
Resources: Electronic Reserve Readings, the Internet, or other resources Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth. Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce. Include at least three industry examples that support the findings in your analysis. Consider the following elements: • Cost• Consumer exposure• Customer service• Differences in website structure• Access rights• Audience• Security Cite at least three different sources in addition to the textbooks to support your analysis.