BUS 401 Week 4 Journal - Risk and Return.DOCX

BUS 401 Week 4 Journal - Risk and Return


We examined two very important topics in finance this week: risk and return. To summarize our discussion of the tradeoffs involved with risk and return, view the Evaluating Business Performance: Small Business Case Studies video:

Critically reflect on the importance of the risk and return balance. Consider the following:

  • Can we ever have any return without some type of risk?

  • If you take on a large risk, are you guaranteed a large return? Why or why not?

  • What other factors play into risks that are not covered in the video?

  • When have you had to consider risk and return in personal or professional decision-making?

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